Frequently Asked Questions

A motivated seller is someone who values the speed and certainty of a sale over doing repairs and maximizing sales price. They've proactively reached out for a solution — we never use cold email, SMS, or call outreach — and they often have a life event that requires them to sell quickly.

Yes. All REI Leads marketing is focused on providing a cash offer to a seller. We never do "see what your home is worth" style marketing, because that brings in a very low-motivation seller.

Both. Over the past few decades we've run, tested, and optimized nearly every form of marketing out there to identify what connects with motivated home sellers in each market. That includes Broadcast TV, Digital TV, Broadcast and Digital Radio, Billboards, Direct Mail, Pay-Per-Click, Banner Ads, Social Media, Yellow Pages, Shared Mail, Door Hangers, and nearly everything else. What works in one market doesn't work in another, so we are constantly optimizing our marketing nationwide.

All of the critical information to contact the home seller, including name, address, phone, and email. Our AI tools also collect or append dozens of property details where they are available. That said, the most critical action is always contacting the lead within seconds — not spending time reading through data before calling. Speed to lead wins every time.

Our validation process takes seconds using our custom-built AI scoring and validation system. That means when we send you a lead, they are still on our website looking for assistance. Calling leads within a few seconds makes a huge difference in contact rate.

We guarantee contact and always credit leads if they get through our filters when they shouldn't have. Credit reasons include duplicates, mobile homes in parks, unable to reach, not the owner, listed on the MLS, and fake information. We catch most of this before you ever see it, but in the case it happens we'll credit you with another lead.

You never pay for duplicate leads. Unlike other pay-per-lead companies, if the seller contacts us again through another channel — for example, once through Google and then through a TV spot — we send the second lead to you for free. Other companies resell that second lead to your competitors, even though it's the same person and property address.

Yes. We only sell each lead exclusively to a single investor. And unlike other companies, that includes if the seller contacts us a second time — it's still exclusive and we don't resell it. In some cases we've seen companies sell the same name and property address a dozen times while still calling them all "exclusive."

Pay-per-lead means you only pay for an actual home seller who has contacted us to sell. You set your bid price for leads in each county, and the second a seller contacts us in that county, we forward them to you if you have the highest bid price. No other fees, charges, or commissions — just simple, up-front pricing you can budget around.

We are top-tier advertisers with Google and Meta, and they can be great sources. The difference is cost: other marketing channels don't do any filtering for bots, MLS-listed properties, mobile homes, wholesalers, real estate agents, or the dozens of other things our system checks. They also never provide credits if you can't contact the home seller. In some cases — especially with social media channels — we filter out 50% of all the leads contacting us before they are ever sent to an investor. REI Leads saves you time, money, and headache compared to other marketing systems.

Speed of follow-up and expertise in buying houses are critical to having success with the motivated sellers contacting us. REI Leads is better suited for experienced investors who have strong processes around speed to lead and follow-up.

Book a strategy call. We'll walk through your market, your volume expectations, and county pricing, and confirm whether you're a fit — no commitment and no credit card required.